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Business journalist Farnoosh Torabi spends 48 hours with Katia Beauchamp, founder of Birchbox, a beauty retailer that delivers custom boxes of product samples to over a million subscribers every month. Katia is determined to change the perception that Birchbox is just a subscription service and get more users to shop on their site. Will Katia choose a more aggressive approach and risk affecting Birchbox's relationship with its long-term customers? |
Ended
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| Title: | Katia Beauchamp – CEO and Co-Founder Birchbox | |
| Air Date: | April 27, 2016 | |
| Runtime: | 30 min | |
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