People Business is the story of CJ and Frank, two 36 year-old motivational media editors. Both guys have the shared experience of working at the same coma-inducing job for 12 years and have reached a point of total stagnation. After hours, they play together in a rock band, but have found little success and are exploring last-ditch gimmicks to breathe some life into their tired performances. CJ is married, but his drinking and action figure collecting are causing problems at home. Frank is single and struggling with loss and a home that is in a state of complete disrepair. He lives there with his pet rat, Lenny, who roams freely about the house. Both CJ and Frank are alcoholics and resort to desperate and/or pathetic means to milk a little excitement out of their increasingly pointless existences. Nothing seems to work and things go downhill from there. Frank attempts to rekindle a romance with a girl he has not spoken to in ten years, CJ thumbs through old Sears catalogs while drinking alone in his basement. After a series of massive failures, both realize that looking outwardly to find peace and satisfaction is a lost cause, and they begin to take control of their lives and move on to an uncertain, but exciting, future.