What starts as an ordinary day at the mall turns into a high-tension TV when five very special shoppers are ambushed by Instant Beauty Pageant and invited to participate in a real-life beauty pageant. But there's a catch: The contestants must be ready for the catwalk in less than three hours! with limited time to create an entire pageant ensemble, the contenders race around the mall on a frenzied shopping spree to prepared for the spotlight. Ready or not when three hours is up, the beauty pageant begins!The contest commences on the spot and covers the standard categories: talent, swimsuit and evening wear. A live audience judges each contestant's presentation, fashion and overall style and then Ms. Instant Beauty is revealed! In addition to bragging rights each winner earns a vacation, the rights to keep her pageant purchases and most importantly a dazzling Zivot crown to call her own.