In this restaurant, "seven stars" might not be a good thing... From Ashton Kutcher's Geisha House to Robert DeNiro's Ago, attaching a celebrity's name to a restaurant is definitely a growing trend in Hollywood.... but is it always a recipe for success? Famous Food will put this concept to the test by partnering with renowned restaurateurs, The Dolce Group, to give seven celebrities the chance to turn an empty Sunset Strip eatery into a flourishing and fully operating restaurant. If they succeed -- one of them will be rewarded with a partnership position in the new venture. The cast includes Heidi Montag ("The Hills"), who sees this as her chance to save her family after the demise of her parent's restaurant. Singer (and the former NY Governor's Scandal-Girl) Ashley Dupre will try her hand at a new kind of business. She might not know food but she knows customer service on "Famous Food".